Rams – Gary Hustwits Dokumentation zeichnet ein Porträt des bekannten Industriedesigners Dieter Rams. Seine Entwürfe prägten in den 60er bis 80er Jahren maßgeblich die Formsprache der Firma Braun. Die Erfolge brachten ihm internationalen Ruhm. Rams beeinflusste auf internationaler Ebene die gesamte Designindustrie.
Rams includes in-depth conversations with Dieter, and deep dives into his philosophy, his process, and his inspirations. But one of the most interesting parts of Dieter’s story is that he now looks back on his career with some regret. „If I had to do it over again, I would not want to be a designer,“ he’s said. „There are too many unnecessary products in this world.“ Dieter has long been an advocate for the ideas of environmental consciousness and long-lasting products. He’s dismayed by today’s unsustainable world of over-consumption, where „design“ has been reduced to a meaningless marketing buzzword. (www.hustwit.com)
Medienechos zum Film
“The man who all but invented consumer product design as we know it today.” – The Guardian
“To quantify his impact, you need only look at the millions of Apple products in our pockets.” —Fast Company
“Dieter Rams’ design ethos has shaped the way entire generations think about making and consuming.” —Wired